Challenge
Improve conversion rate on Worx.com by redesigning product pages to:
- Align with our target audience’s core needs
- Emphasize our key brand value propositions
- Utilize modern UX/UI design principles
Solution
- Highlight reviews more prominently
- Utilize a minimal/modern design layout that embraces negative space
- Create product-centric imagery
- Design mobile-first
- Highlight the value of the PowerShare platform (Worx battery system)
My Role
Creative direction, design
Additional Team Members
Project Manager: Eric Valez
Designer: Sara Custer
