Challenge
Design a logo for Blumenthal Performing Arts’ new festival - the Charlotte International Arts Festival.
It’s not the logo they went with but I had a really fun time creating this.
Creative Direction
- Overall shape should be either a cirlce with splatter, a radial, or a compilation of layered shapes
- Must include silhouettes of Uptown buildings on top
- Try to include a paint brush or musical instrument sticking out of the bottom - this doesn’t have to be clearly defined but the essence is there
- Optional lockup: the Charlotte International Arts Festival acronym (CIAF)
- Use specific colors - rust, sunflower yellow, and teal. (Optional color: grassy green)
My Role
Designer, Made in CLT logo and branding
Client
Bree Stallings, Blumenthal Performing Arts
