Challenge
Create an alternate version of the Exit logo that didn’t look like an emergency exit sign and could appeal to our target audience - Millennial outdoor consumers.
We were also challenged to explore color pallets that gave the brand more versatility and could pass ADA compliance.
Original Logo
The logo was created by a separate team who wanted to play into the popularity of Exit signs and use it to the company’s advantage.
My Role
Creative direction, creative team lead, design
Team
Designer - Savannah Camper
Designer - Leo Gasga
Product Marketing Manager - Katie Roberts
