Challenge
Update the visual language of the Worx Nitro product line to better speak to the power and performance of the products.
Solution
- Use “Nitro” (aka nitrous oxide, i.e. The Fast and the Furious) as inspiration
- Create more dynamic and stylized 3D renderings, like suped-up cars
- Add electric, glowing elements to primary visuals
My Role
Designer
Programs used: Adobe XD, Adobe Photoshop, KeyShot
Team
Project Manager, Copywriter: Caroline Leatherwood
Copywriter: Brian Novack
Photography: Salt Paper Studios
