Challenge
Create a new concept for the Made in CLT logo under the umbrella of Blumenthal Performing Arts.
Creative Direction
- The overall look should be similar to a stamp (mailing, passport, leather goods) or bottle cap.
Additional elements to include:
- Crosshairs or four arrows to represent the Four Wards of Charlotte
- Teal/Blue - a classic Charlotte color (Charlotte Hornets, Carolina Panthers) - plus additional colorways
My Role
Designer, Made in CLT logo and branding
Client
Bree Stallings, Blumenthal Performing Arts
