Challenge
Continue evolving our photography style to reflect our target audience better and highlight the primary benefits of our products.
Solution
Utilize consumer insights from our Brand Team and detailed product information from Product Managers to develop creative briefs and shot lists. These documents included:
- Direction for scenes, environments, and props
- Direction for photography style, composition, model demographics, wardrobe, and safety equipment
- A comprehensive list of each image to capture
My Role
Creative direction
Additional Team Members
Art Director: Dylan Auman
Photography: Salt Paper Studios
